From AR Shopping to AR Play: How Immersive Tech Reshapes Everyday Interaction
Augmented Reality (AR) has evolved from a novel retail tool into a dynamic force reshaping how users engage with both commerce and entertainment. While early applications focused on virtual try-ons and product visualization, today’s AR experiences—powered by platforms like Apple’s ARKit—extend far beyond checkout counters into immersive storytelling and interactive play. By embedding digital content […]

